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Why Mobility and Security Must Play Crucial Roles in Transforming Retail Experiences

March 28, 2017

We've seen what can happen to retail organizations that can't transform and capitalize on the opportunities presented by the Internet and mobile devices.

There's little doubt that embracing mobility plays an important part in helping retailers adapt to the needs and wants of the modern customer. It is the key to creating innovative customer engagements in brick-and-mortar stores, where the staff is no longer bound by counters and registers, but instead roams freely to consult with customers, check inventory, and showcase new products with smartphones, tablets, laptops, desktops and IoT devices.

But retailers can't embrace mobility without a strategy and a solution for unified endpoint management (UEM) that ensures the security of the devices and data ? especially customer data and payment information ? ensuring their businesses don't end up making the headlines. In a recent survey of retail IT leadership, increasing foot traffic, reducing costs and improving in-store experiences are top business initiatives, however, protecting customer data and enforcing security policies are their top challenges.

Attend this webinar to explore the results of this comprehensive survey with IT industry veteran Howard Cohen and IBM's Jimmy Tsang to help your organization form a business transformation strategy with mobility that balances worker productivity and operational efficiency with data security.