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How to Deliver the Right Data to the Right Business User at the Right Time

February 15, 2017

Legacy business intelligence (BI) platforms and spreadsheets are keeping many organizations from creating an analytics platform that puts business users in charge of their data and analysis. Modern BI solutions enable self-service, encourage collaboration, and make information available across devices and platforms.

Join this webinar with IT industry veteran Aaron Goldberg and Matthew Mikell of IBM, as they discuss the capabilities of modern BI solutions and ensure your organization is arming its business users with the right tools to make informed decisions.

Attendees of this event will learn:
-- How to empower users to incorporate analytics in their daily activities
-- Why built-in intelligence is increasingly needed to help users interpret data
-- How the inclusion of collaboration functionality within BI tools helps businesses function more efficiently.

About the speakers

Aaron Goldberg is a renowned industry and marketing strategy analyst in the information technology industry, spending more than 35 years working with senior executive management or IT Vendors, as well as IT Executives at end user organizations. He has also been a regular columnist covering computer and technology trends and issues. He is well-known for his succinct and realistic style, and his ability to distill the key drivers for customers, marketers, and IT staff.

Before starting his own firm, Content 4 IT, Aaron spent 20 years at Ziff-Davis Enterprise. Before that, he spent 15 years at International Data Corporation (IDC) working up to the position of Worldwide Senior Vice President, leading one of their largest and most profitable business units. He has been a regular contributor to: Availability. Com, Computer Reseller News, ComputerWorld, InfoWorld, Wired, Upside Magazine, The Wall Street Journal and eWEEK.

Matthew Mikell has over 20 years of experience in software. He joined IBM to lead product marketing for a new big data solution using in--memory database technology with business intelligence.  Previously he was the first Cloud Evangelist for Dell, providing its market messages, thought-leadership and future perspectives for cloud computing.

Matthew worked for 15 years with analytics vendor SAS Institute, in varied leadership roles.  He led product marketing teams to launch the first SAS offers into Small/Midsize Business, Managed Services, and Software-as-a-Service (SaaS).  He worked in Germany for five years managing SAS International GmbH channels and alliances teams, spanning markets from Spain to Singapore.