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Holistic Customer Communications Management: Building Profitable Relationships in Insurance

Mar 25, 2010

1:00 p.m. Eastern/ 10:00 a.m. Pacific (60 minutes)

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Event Details

  • Featured Speakers

    Deborah M. Smallwood - Founder - SMA

    Joseph E. Maglitta - Editorial Director and Market Expert - Ziff Davis Enterprise Market Strategies and Content Services

    Rick Q. Chin - Solutions Marketing

    Customer Communications Management (CCM) plays a critical role in increasing sales and improving retention in the insurance industry. A comprehensive CCM vision is essential in today’s ever-changing landscape with the advent of new customer demands, shifting demographics and the expansion of the various devices and channels that policyholders, agents, and 3rd party partners use to interact with insurers. All insurers must define an approach (vision) that creates seamless flows of information that incorporate all forms of interaction, including both voice and data via a wide range of channels. This is essential for sales, servicing and ultimately driving growth through new business and retention.

    In this webinar, you will learn what is missing in many areas of the insurance business and how using a CCM strategy can help you achieve your key business goals. Areas of discussion include:
    • Positioning for market recovery
    • Meeting new expectations in business
    • The role of Customer Communications Management
    • Creating a holistic business and technology environment
    • Expected business results
    Join us as we discuss how you can bring the different parts of insurance together with Deb Smallwood, Founder of SMA Strategy Meets Action, and Rick Chin, Solutions Marketing Manager with Interactive Intelligence. Deb and Rick will also answer your questions during Q&A.

    Register and you'll be able to receive a copy of the Holistic Customer Communications Management: Building Profitable Relationships in Insurance whitepaper!

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