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Building A Smarter Enterprise Social Media Strategy

Dec 13, 2011

1:00 p.m. Eastern / 10:00 a.m. Pacific (60 minutes)

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Event Details

  • Featured Speakers

    Barton Goldenberg - President - ISM Inc.

    Dan Zarrella - Social Media Scientist - HubSpot

    Elliot Markowitz - SVP, Director of Content - Ziff Davis Enterprise

    Louis Richardson - Social Business Evangelist

    There is no getting around it; social media has taken the world by storm. Yet, despite its success, many organizations have yet to realize these benefits, choosing instead to throw money at less fruitful initiatives without a definitive strategy to measure ROI.

    While some enterprises have taken to the more popular social networking sites to increase messaging and communication among their workers, there is a better strategy to build a community and monetize social networking. To create an effective enterprise social network, certain elements are needed in order to add true business utility and make such usage bullet proof.

    Join eWEEK for this live, interactive eSeminar, sponsored by IBM, as they share best practices for integrating social media into your organization’s overall business strategy. Attend this online-only event to learn what tools are available to ensure employee efficiency and productivity, while building a strong social community.

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