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Is Social Media Approaching the Tipping Point?

Jun 27, 2008

60 minutes

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Event Details

  • Featured Speakers

    Geoffrey Bock - Lead Analyst for Collaboration - Gilbane Group

    Joel Shore - Technology Industry Analyst - Ziff Davis Enterprise

    Lance Shaw - Group Product Marketing Manager, Knowledge Worker Solutions - EMC Corporation

    Steve Paxhia - Director of Publishing Strategy & Technology Practice - Gilbane Group

    Collaboration and social media are clearly the wave of the future and, as such, they are bringing companies together and fundamentally changing the way they do business. Gilbane Group analysts have conducted an in-depth study of the social media phenomenon, resulting in the publication of a123-page report, “Collaboration and Social Media 2008—Taking Stock of Today’s Experiences and Tomorrow’s Opportunities.” The report focuses on the transition from “Web 1.0” to “Web 2.0” technologies, illuminating the social media trends that are solving today’s business problems and fueling rapid advances in technology.

    The Gilbane report, combines quantitative and qualitative research. It includes a national survey of marketing executives, a series of ten case studies, and a vendor directory. The Gilbane report tracks business use of social media technologies and identifies industry best practices. Bock and Paxhia predict that social media applications incorporating blogs, wikis, rich media, social bookmarking and other innovative technologies will soon supplement first generation tools now in widespread use, such as e-mail, web sites and shared workspaces. In the future, focused and targeted vertical solutions are going to be more adept at addressing business problems than today’s horizontal applications.

    Please join experts from the Gilbane Group and EMC Corporation for a presentation of the highlights and conclusions of the Collaboration and Social Media 2008 report. This eSeminar will provide you with effective strategies for transitioning to the social media era. You’ll hear about how five collaboration and social media trends are solving business problems today, and will benefit companies into the future:

    • The growth in innovative social media technologies
    • The focus on vertical solutions
    • The redefined role for IT professionals
    • The advent and adoption of rich media
    • The importance of building communities by design

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