Customers across all industries are increasingly gathering in online communities. This social momentum creates both an opportunity and a risk to your business. Organizations that leverage these communities effectively increase loyalty, brand value, and revenue, while also reducing costs. But many of today’s enterprise software and Web infrastructure tools do not provide ways to let organizations participate.
The editors at Ziff Davis Enterprise invite you to join Geoffrey Bock, Senior Analyst for The Gilbane Group; Jason Hibbets, Project Manager in Brand Communications + Design for Red Hat; and Bryan House, Senior Director of Marketing for Acquia, in a conversation about how social publishing is disrupting the Web Content Management (WCM) and social software markets. More specifically, speakers at this eSeminar will tell you what platforms are required for IT and marketing to engage communities of contributors with managed content to deepen customer relationships and drive innovation on the Web while reducing their development and maintenance costs.
You will learn:
- What trends are driving the need for an enterprise open source framework for social publishing
- Which features are mission-critical for the enterprise when creating a platform for building a brand with community engagement
- How social publishing as a competitive advantage transforms business operations
- Why Red Hat used Drupal and Acquia services to launch the new community site opensource.com
Register today!