The value of Business Analytics (BA) to any organization is tremendously enhanced by expanding its use throughout that organization. However, for many traditional BA solutions, increasing use means increased costs for specialists that build the BA scenarios and the need for more infrastructure to support expanding BA loads. This vicious circle of increasing costs has ended with IBM Cognos Enterprise.
Cognos Enterprise changes the game by providing end users with the appropriate level of self service for Business Analytics that allows them to reap the value of improved insight, without the attendant costs. Using a self-service approach eliminates the bottle neck of BA software specialists, and allows end users to get exactly what they need. This eSeminar will consider key issues such as:
- The use of any data for a complete view of the information needed to make business decisions
- The spectrum of self-service dashboard creation and design to satisfy the diverse needs of any user
- Flexible access to dashboards for decisions at the point of impact
Jane Farquhar - Product Marketing Manager-Business Intelligence & Advanced Analytics, IBM
Aaron Goldberg - CEO, Content for IT
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