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The Exceptional Customer Experience: It`s All About the Process

Jun 22, 2010

1:00 p.m. Eastern / 10:00 a.m. Pacific (60 minutes)

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Event Details

  • Featured Speakers

    Diane Halliwell - Director, Contact Center Solutions - Align

    Gina Clarkin - Product Manager - Interactive Intelligence

    Salvatore Salamone - Executive Editor, Strategic Content - Ziff Davis Enterprise

    Processes make a business tick. But processes also have a direct and powerful impact on the customer experience. Well-executed processes can result in delighted customers who respond with desirable future behaviors, like referrals and repeat business. Poorly executed processes can actually drive customers to defect. Business process automation technology is helping many companies optimize highly manual, people-centric processes, but getting the right technology is only half the battle. Understanding how "broken" processes happen, and taking the correct steps to fix those processes are also key success factors for an exceptional customer experience.

    Join us for this informative webinar and learn more about:

    • What common actions companies take to fix broken processes, and why they fail
    • How you can effectively fix current issues and keep from repeating past mistakes
    • What to look for in process automation technology
    • How to apply the proven methodology for successful process automation projects

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