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Cengage Learning Success Story: New eBusiness Channel Extends Reach, Grows Revenue

Oct 23, 2007

45 minutes

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Event Details

  • Featured Speakers

    Charlene O'Hanlon - Editorial Director, eSeminars & Virtual Tradeshows - Ziff Davis Enterprise

    Charles Qian -

    Michael Hylton - Sterling Commerce

    As one of the world's largest providers of tailored learning solutions spanning secondary, post-secondary, graduate-level and continuing professional education, Cengage Learning caters to an ever-expanding community with distinct educational needs.

    This CIO Insight webcast, Cengage Learning success story: New eBusiness channel extends reach, grows revenue, shines a spotlight on the rapidly expanding online education market and Cengage Learning's immediate need to satisfy the diverse needs of current and prospective students. After an exhaustive search for solutions, Cengage Learning leadership chose the eBusiness solution from Sterling Commerce, empowering Cengage Learning to grow its business, deliver a compelling and unified Web experience, and enable the features and functionality behind the new levels of customer loyalty for the company. Join Charles Qian, manager of eCommerce systems at Cengage Learning, and Michael Hylton, senior product marketing manager of Sterling Commerce, as they discuss the logistical challenges of implementing a solution that not only significantly outperforms their former eBusiness platform, but was up and running in less than 120 days.

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