Cloud Computing, SaaS & Its Impact on Channel Solution Providers

Feb 25, 2010

1:00 p.m. Eastern/10:00 a.m. Pacific (60 Minutes)

Event Details

Derek Cheng - Director of Products and Marketing Strategy - LongJump

Eric Lundquist - Vice President of Strategic Content - Ziff Davis Enterprise

Rick McEachern - EVP of Channel Development - LongJump

Scott Dahlgren - Development Consultant - iAlliance Technology; Regular Contributor to theVARGuy Blog - Channel

Shawn Walsh - President and CEO - Paradigm Computer
For unprepared Solution Providers, VARs, and MSPs, the Cloud Computing phenomenon might represent a looming threat. Virtualized infrastructure and applications that businesses can turn on and off like utilities -- that are sold on-demand and at significantly lower cost than physical products -- could be unwelcome competition for even the largest solution providers.

But as Gartner predicts: Enterprise software delivered in the cloud as a service will total over $12B by 2012 and grow at 17.7% each year. That also means there is ample opportunity for the Channel to scale their delivery capabilities and usher their customers into a new era of more powerful web-based services.

However, the time to building a business in this new economy is narrowing as bigger players look to go more direct to offset a lagging economy. Already large software vendors are expanding their direct business to push the channel into more professional services rather than revenue sharing.

This eSeminar will take a look at how Solution Providers can effectively achieve high margin, recurring revenue, get started quickly to capture nascent markets, and maintain a high level of control over SaaS offerings for a long-lasting, profitable stake in the cloud economy.

By attending this eSeminar you will learn:
- How to transform the cloud computing business threat to the cloud computing business opportunity.
- The marketing and sales techniques you will need as a Solution Provider to create this substantial business opportunity.
- Hands on, how-to advice from Solution Providers who have built high margin, recurring revenue opportunities with cloud services.
LongJump